Hemera Marketing, Owner
San Diego, CA and Pittsburgh, PA | 10/11 - Present
Marketing consulting company offering website and materials design, copywriting, graphics, marketing plan development, and strategy to small businesses.
- Increased client visibility to public by building and maintaining websites.
- Refocused client marketing plans to meet goals and increase revenue.
- Composed event-driven social media campaign, contributing to higher event attendance.
- Introduced new marketing materials to drive brand awareness for client companies.
- Monitor social posts to ensure success of client programs.
- Researched and implemented sales and CRM database to track revenue.
Better Business Bureau San Diego, Marketing and Special Events Coordinator
San Diego, CA | 4/07 - 1/11
Produced original website content, developed marketing pieces and email blasts, oversaw social media, coordinated events, and supervised marketing team.
- Increased web traffic 50% over previous year by implementing original educational content, articles, blog posts, and images for website with 1.8 million hits/year.
- Reduced expenses through focused advertising and vendor negotiations.
- Increased event attendance 20% through web and social media campaign.
- Launched social media program, achieving goal of 5,000 followers in one year.
- Built personalized microsite for 6,000 users to deliver news, advertising opportunities and event sign-ups, contributing to value-added benefits for BBB membership.
- Supervised marketing team, making sure deadlines were met and on budget.
- Produced videos for BBB website.
GSR Design, Inc., Co-founder and Patent Designer
Pittsburgh, PA and San Diego, CA | 10/05 - 10/10
Designed marketing materials, managed website, and produced patent illustrations for inventors and patent lawyers.
- Produced federally compliant patent illustrations using Adobe Illustrator.
- Generated sales leads through market research.